Reach NYC's most engaged South Asian cultural audience
Spotlight is Bollywood.NYC's premium placement for events, performances, and cultural experiences that deserve maximum visibility. When we feature an event in the Spotlight, it receives top billing across our website, newsletter, and social media channels — reaching thousands of engaged South Asian New Yorkers who trust our curation.
Unlike generic event listings, Spotlight placements are editorially curated. We only promote events that align with our mission: celebrating South Asian culture through high-quality performances, meaningful community gatherings, and experiences worth the attention of our audience.
Prime placement in our weekly newsletter sent to 275+ subscribers (and growing). Your event appears in the "Editor's Pick" or "Featured" section with full details and direct ticket links.
Featured prominently on the Bollywood.NYC homepage as the week's spotlight event, complete with compelling visuals and copy designed to drive attendance.
Promoted across our Instagram (@212.bollywood.nyc) with dedicated posts and stories to extend your reach beyond our subscriber base.
We write the copy. Our editorial team crafts compelling event descriptions that capture what makes your event culturally significant and worth attending.
Your event reaches South Asian New Yorkers actively seeking quality cultural experiences — not passive browsers, but engaged community members who show up.
Receive a post-campaign report showing newsletter open rates, click-through rates, and estimated reach across all channels.
Spotlight is designed for events that exemplify what Bollywood.NYC stands for:
We prioritize: Women-led businesses and events, independent South Asian comedians building their audience, and community gatherings with intention behind them.
1. Contact Us — Email us at contact@bollywood.nyc with your event details: date, venue, ticket information, and why it's culturally significant.
2. Editorial Review — Our team reviews your submission to ensure alignment with our curation standards. Not every event is a fit, and that's okay — we're selective by design.
3. Placement & Promotion — Once approved, we schedule your event for Spotlight or Featured placement, write the editorial copy, and promote it across all our channels.
4. Reporting — After your event, we send performance metrics showing how your promotion performed.
Tell us about your event. If it's a fit, we'll make sure the right people know about it.